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Tuesday, January 21, 2020

How to find Long Tail Keywords (2020 update)

Keyword research is an important strategy that every digital marketer should consider before optimizing the content of a website or blog. This not only helps to develop a good keyword list but also helps users find the topics they are looking for.
long tail keyword

Due to the high search volume, we spend a lot of time searching for short-tail keywords and we think that they drive good traffic and forget about Long-tail keywords.

       USE Google Suggestion 

Google's suggestion is an awesome and easiest way to find long-tail keywords. When you write your primary keyword in Google search box at that time, you see Google suggest many variations of the keyword.
Long Tail Keywords
when you turn up this list, you can easily understand that it's phrased people are finding in the search box.
These suggestions will not necessarily inspire faith in your humanity, but they can inspire good content.

       Use Google’s "Search Related To,,,,," 

The same formula as the Google suggestion that appears when you type in your query, but these suggested related searches appear below the SERP on the first page of organic results: 
Long Tail keywords examples in search related to option
Long Tail Keywords

In this picture, we see that when we search about "how to get more traffic", Google automatically shows the search-related keyword. This is incredible !!!
You can get some more tips here and they can be a bit more personalized.

        Use a more different keyword tool 

If you only use Google keyword tool every time for keyword research, you are selling yourself short and have probably lost many ton-of-tail keyword variations. The Google Keyword Planner Tool is a great starting tool and a good place to start, but if you're looking for a more long-tail keyphrase, try these other options as well:
                       1. Keyword tool
                       2. Ubersuggest
                       3. Semrush
                       4. SanityCheck

        USE Google's "People also ask" Box 

When you search your primary keyword in google, you see there is a box named, "People also ask". here you will get many keyword Phares according to your primary keyword.
For example, Let's understand this with the keyword "How to find long-tail keywords".

Long Tail Keywords

The search for "How to Find Long Tail Keywords" shows the results mentioned above in the "People also ask " box. These are all long-tail keywords that you can target for that primary keyword.

These suggestions are based on Google's extensive search query data and tell you what types of related questions people ask the most.

         Google Search Console 

When you can use your own internal data, you don't always have to look outside to find long-tail keywords. "Google Search Console" provides detailed reports of your web pages and the keywords they are ranking for. And, sometimes, you don't even want to rank for these keywords.
google search console
You get a lot of keywords that you are not targeting but can actually improve your search rankings.

         Browse Q&A Sites 

When you're trying to figure out how to look for long-tail keywords, it's probably not something that comes to mind. After all, this is a community where people ask questions and discuss them.
Like that:
                                      1.  Quora
                                      2. Yahoo Answers
                                      3. Linkedin Answers

Questions create great long-tail keywords - it couldn't be more obvious that these people are looking for answers and information.

         Google Trends 

Using this brilliant tool from Google, you can not only search for keywords but also see trends about how they have performed over time. You can find out if interest in certain keywords is increasing or decreasing. This helps you select the right keywords to target based on their popularity.

And it also shows an interest in searching by region and sub-region. This is especially helpful when you are targeting a specific region.

Also, the related search section is where you'll find the keywords you searched for.
URL: Google Trends

         Competitor Research 

For informational questions, Wikipedia is often your competitor. Always look for competition when you are following a keyword word. Start with the head and center terms that you are trying to rank, and see what keyword variations are being used in the ranking pages in the top 5-10 spots.

If you know of other free tools or software for finding profitable long-tail keywords, let me know through the comments section below.

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Last Updated 19.04.2020

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