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Wednesday, December 25, 2019

7 SEO Experiments to Test in (2020 update)

SEO isn't something that you learn once and it's good to go forever. Google makes over 3,000 algorithm changes per year. That's a lot of changes. So if you're not continually testing, you're not going to do well and outrank your competitors.

Read More: How Google Panda check your website for ranking in first page of Google

 Hey, everyone, I'm Somraj Mondal, and today, I'm going to share with you 7 SEO experiments to test in 2020.

7 SEO Experiments to Test 

       The first test that I want you to try is to A/B test your headlines. You want to come up with a handful of different headlines and test them against each other. You can also use tools like Clickflow.com. This is important because of 2, Google is all about user metrics. If someone does a search for something, heck, if 1,000 people do a search for the same term and everyone clicks on the second result instead of the first result, what does that tell Google?

The second result is more relevant. It doesn't matter if the first result has better SEO or more backlinks. They do not care. It shows them that the second result is more relevant and that the second result should be ranked number one. And some quick things that you can do to ensure that your headlines, your title tags, get more clicks. One, you can add the years to the end of the title, such as updated in 2020, updated in 2019. Those things help with a lot more clicks. You can also do something in which you ask questions in your title tag. What is SEO? What is digital marketing? Questions tend to increase click-throughs by over 10%, according to ClickFlow. Another simple thing that you can do is evoking curiosity.

For example, the seven benefits of green tea. Number six will shock you. That's a good example of like, oh what's number six? Well, if you want to find out, you got to click through and find out more. To continually test your title tags, and ClickFlow will give you ideas on what you can do to improve your title tags, and they have a free version of their product or a free trial, so that way you can get started without spending any money.

       The second experiment  I have for you to run is to create separate headlines for social media and SEO. Now in the first tip, I talked about adjusting your headlines, your title tags, so you can increase your click-through rate on Google and boost your rankings, but here's the thing. From everything that we found, what's loved by social media is the total opposite of what's loved by Google. Using things like shocking, using things like, words like amazing, all those types of terms, those words like effortlessly, in a lot of cases, they do extremely well to gain social shares, but we're seeing a new trend in which people don't necessarily want to click on those keywords for Google because they think it's quote-unquote clickbait. 

So you want to create separate titles for your SEO, and you want to create separate titles just for social media. And you can use Open Graph, and that'll allow you to create different tags just for social media. And then you can have title tags just for SEO. Heck, the headline on your page, the title of your blog post, could be totally different than what you use on social media or even SEO. But that's something that's worth testing because that way you can get the best of both worlds. You can create a headline that does really well for Social media traffic, you can create one that gets a lot of clicks for SEO, and you can create one that does well for your readers.
Here are some statistics of social media traffic.

Read More: Social Traffic vs. Search Traffic: Which Is Better For Bloggers?

       The third experiment  I want you to run is to produce a lot less new content. I only blog once a week. Most people don't know that, like, "You have so much content." I'm only blogging once a week. Sure, in the past, I have a lot of content, but now, once a week. But can you guess how many pieces of content that I update on a monthly basis? 90. Now I'm not updating all the content myself. I may be writing the content myself every week, but I have a team of three people that just update my old content. And they update 90 posts a week. And what we found is, when you update your old content, make it fresh, not just a few words here and there, but update it, really make it thorough, better, make sure the links aren't dead, everything that improves the user experience, we find that our traffic and our rankings have continually gone up. 

       The fourth experiment that you should consider running is improving your time on site. Google's all about user metrics, bounce rates, time on site, click-through rates. All these things can impact rankings. because they're not just about, hmm, the page that has the most links should rank at the top. They're like, huh, the page that users love the most should rank at the top. Some of those metrics are things like time on site. So how do you do that? Well, adding videos to your content is a simple way. When you see YouTube videos or videos that you've created, embedding them within your content is a great way to keep people there longer. Embedding audio files like your podcast episodes on your page is a great way to keep them there longer. Slideshows, you can use SlideShare to do PowerPoint presentations that you want to embed on there. Continually updating your content and making it longer, that should improve your time on site. Internal linking, getting people to go throughout your whole site, that helps. Quizzes, people love that as well. Asking people to comment, engage, and then responding back to them brings them back to your site again. That should help as well. All those things should improve your time on site.

       The fifth test  I have for you to run loads your HTML files from a CDN. Everyone already knows that page speed is important to Google's rankings now. The faster your page loads, the higher you're going to rank. You optimize your mobile load speed, that's fine. You do that for desktop as well, that's great. But even if you get a better server, that's not necessarily going to guarantee that your site's going to load as fast as it can. What a CDN is is a content delivery network. 

Companies like Akamai have servers all around the world. That way, when someone in India views your site, it's getting delivered from a server in India. When someone in New York views your site, they're seeing a server from New York or New Jersey or somewhere close. And the same goes for most of the rest of the world. So with the CDN, you can use things like Cloudflare to have them host your HTML files, so that way wherever people are visiting your site around the world, you can distribute to them faster, which should improve your rankings.

        The sixth experiment  I have for you is LSI and search intent. When you choose a keyword from Google Keyword Planner or any SEO Checker tool, you focus on a High search volume keyword but Don't just focus on the main keywords with the highest search volume. While this may drive a lot of top-line traffic and you want to rank from them, and even if you can, it takes a lot more time, a lot more effort, and a lot of those keywords don't convert into revenue. Go for the most qualified traffic that's possible. So instead of just going for sheer traffic, optimize for conversions, for revenue. Go further down the funnel. Move into keywords and terms that your target audience, your qualified buyers, really looking for. I'd rather have 1,000 amazing, ready-to-buy visitors than 100,000 visitors who are likely to bounce away and don't convert. 

You can use Ubersuggest for this, and a quick win is, go take the keywords that you already rank for and it'll give you a long list of long-tail phrases. And it sorts them by volume and CPC data. Typically if a keyword has a higher CPC, that means there's more buyer intent there. And if you take the page that's already ranking for these head terms or popular terms, you integrate all these long-tail phrases that are much more likely to bring in buyers, you'll notice within 30 days, you should be able to easily rank.

 All you have to do is adjust your content, including those keywords, expand upon them, make sure it's relevant, and then resubmit that URL into Google Webmaster Tools. When you submit it, you can request for new indexing, and then within 30 days, you should see your rankings go up.

        The seventh experiment  I have for you is double down on video content. Most people aren't into a video. They're just like, "Ah, it's more work, "I don't look good on camera." They're all picky. Don't worry about it. You're going to be your harshest critic. Google is trying to rank videos more and more, the same as podcasts. They rank podcasts as well now. And they're pulling out the audio, transcribing it, and using it to figure out what it should rank for. You don't even have to wait for months. That's the beautiful part about it. Two, the audience in general, we want to consume content through video rather than text now. Video's becoming much more popular.

 I get way more people coming up to me that say, "Hey, Somraj I see your content" even though my text-based content gets roughly three times more traffic than the video-based content. That's the power of videos. You need to keep pushing it out there. You need to keep creating it. And I recommend you create more video content than text-based content. I create roughly three videos a week. So start mixing that into your overall SEO strategy, especially in 2020, and that should help you get more traffic. Now if you need any help getting more traffic to your business.

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